Not all Windows 11/10 users may know, but they are being watched by default. However, Windows 11/10 claims to be a very secure operating system with detailed privacy settings, there are still many things one needs to be alert about. Windows 11/10 actually collects more of your browsing data, location history, communication history and contacts details from messages and apps, than its predecessors. Whenever you visit a Microsoft website, the tracking cookies get installed on your PC and tracks all your web browsing. This data is then sent to Microsoft servers and used by Bing.com to fire targeted advertisements at you. It does not matter whether you are using Internet Explorer, Microsoft Edge or any other browser, Microsoft is always tracking you.
To turn off or remove ads in Windows 11/10, you will have to:
Stop Microsoft from spying on you in Windows 11/10
In short, Microsoft tracks and adds your data to your Advertising ID. Everything you search, every program your download, every app you use and every website you visit is tracked and sent to Bing and Windows Store. In fact, if you are signed in with your Microsoft Account, you are sending much of your personal data to Microsoft servers, including the list of devices you are using. Microsoft Edge even stores every character you type to search anything. Thankfully, you can opt out of data collection & personalized ads by Microsoft in Windows 11/10 devices, Apps, Web Browser & Microsoft Account. Google has its Google Dashboard, which offers a view into the data associated with your Google Account and lets you change your Google Privacy Settings. You can also manage your Facebook ad preferences. Microsoft too offers a Personal Data Dashboard, which we had covered earlier. Since the launch of Windows 11/10, Microsoft has added more features to it, which we will take a look at now.
Turn Off Personalized ads in Windows 11/10
Go to choice.microsoft.com/en-us/opt-out and adjust the settings in the right panel. You will see three settings: While you can turn off the first one even when you are signed in to your Windows computer using a local account, to turn off 2 and 3, you need to be signed in using your Microsoft account. Remember that: If you want Microsoft to deliver you the ads, click On. To show “generic” ads, click Off. Microsoft says, Read: Turn off Advertising ID to disable Targeted Turn off Advertising ID to disable Targeted Ads
Bing Privacy Settings
The second option is to adjust your Bing privacy settings. Go to bing.com/account/personalization and sign-in using your Microsoft account. Clear your Saved places, your personal information, search history, etc. Go to the link and click on ‘Clear all‘. Also, check your settings with other Microsoft services like Xbox, OneDrive, Outlook and Microsoft Advertising. Click on the relevant links and adjust the settings according to your own preferences. These Microsoft services also save your data. If you have Cortana enabled on your devices, you are unknowingly giving all your personal data like contacts, locations, calendar and browsing history to Microsoft servers. Click on ‘Clear’ to flush all your data and you won’t get the Cortana recommendations on your device. More tips here: Opt out of Data Tracking & Targetted ads.
Block ads in Windows 11/10
Disable targeted Ads in Windows 11/10 Settings
Ads which appear in Settings like these can be disabled-
Open Setting > General > Turn off Show me suggested in the Settings app.
This should help. Read: How to stop Microsoft from tracking you on Windows computer.
Windows 11/10 Privacy Settings
We have already seen how to change Windows Privacy settings in details. Let’s go over the relevant one’s here again. Tap Win +I to open Windows 10 Settings. Go to Privacy and change privacy options.
Turn off Let apps use my advertising ID for experiences across apps. Doing this will also reset your Advertising ID. On Windows 10 Mobile, go to Settings > Privacy > Advertising ID. Turn off Let apps use my advertising ID for experiences across apps. Read: Disable Lock Screen Ads and Tips.
Remove ads from Windows Ink Workspace
To remove ads from the Windows Ink Workspace, open Settings > Devices > Pen & Windows Ink. Under Windows Ink Workspace, you will see Show recommended app suggestions. Toggle the switch to the Off position. Read: Turn Off Windows 10 Start Menu ads.
Remove Cortana ads
To remove ads from Cortana search box, open Cortana and click on its Settings icon and then Turn off the Taskbar tidbits toggle switch. Read: Turn Off Onedrive Ads and Notifications in Windows File Explorer.
Remove Get Skype notifications
To stop the Get Skype from nagging you, you can open Settings > Settings > Apps & features and uninstall the Get Skype app here. Read: Disable Get Office notifications.
Remove ads in Action Center
To remove ads from the Action Center & Notifications, open Settings > System > Notifications and Actions. Under Notifications, you will see Get tips, tricks, and suggestions as you use Windows. Toggle the switch to the Off position. Want to further tighten up Windows 10 privacy?
Use our Ultimate Windows Tweaker to do it in a click! Now read: How much data is Microsoft really collecting?
